"We never set out to invent a product. We were just trying to answer our 3yo's questions about sleep. We didn't anticipate that answering those questions would solve our biggest frustration as parents!"
Kids who can't yet tell time are fundamentally asking two questions about rest: why is it important and when is it over. When we parents fail to credibly answer those questions, to them, sleep can start to feel like punishment.
But what if we could simply explain that rest is how we get our energy back? And what if we offered them a visual that helped them see progress?